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What about finding Just Right clients?
Sales will always be a numbers game More no’s than yes’s And that’s where you overthink it You try to get your conversion percentage higher rather than find ideal clients I built a business that did $80k/m in the healthcare equipment industry It was a good business in a solid market where we had a strong offer I hit a wall building the business to $80k/m because I was making less money than I did at $70k/m. Which sucked because it was a lot of work to get to $80k/m What I learned from that...